Unwrapping our Instagram Top Ten

Whether you consider yourself an intrigued onlooker or an eco warrior there’s always room for motivation and education. Where better to look than the platform of the moment?

With 800 million monthly active users, Instagram is the place to be. In such a crowded scene it can be difficult to keep your calm and find your allies. To help you out we’ve compiled a list of our favourite grammers. Follow these guys to make your feed a picture of insta inspo…

@yearsofliving  Years of Living

Below striking images are informative captions that tell the stories of a planet affected by climate change. The Years is a multimedia platform designed to informempower and unite the world in support of the planet. Makers of Emmy Award winning The Years of Living Dangerously, these guys know all about the aesthetics of activism. #YEARSproject


@thewastedblog  The Wasted Blog

A gateway drug into a beautiful blog, this account documents Aarhus-based Florine’s zero waste lifestyle. Whether it’s eco travel, ethical fashion, vegan recipes… this girl’s got all the sustainable life questions down. And a pretty way with Instagram images too. A bit of sunshine for your feed.


@ecowarriorprincess  Eco Warrior Princess

Founded in 2010 by writer, activist and organic farmer Jennifer Nini, Eco Warrior Princess is a media brand redefining what it means to live green. These guys are interested in what matters. In sustainable living whether in fashion, politics, business, wellness, tech… They’re dismantling ethical elitism and sending us daily inspo on this gram. Go get some!


@_wastelandrebel_  Wasteland Rebel

Shia Su describes herself as a vegan, zero waste, palm oil and plastic-free minimalist. Already fallen for her? Wait until you see her pleasingly perfect images, paired with captions stuffed with facts, figures and instructions to help you live in sustainable style! Get following and enjoy enhancing your cooking skills, beauty regime, waste management, gift giving… we’re sold.


@oceangeneration  Ocean Generation

This US non-profit brings the latest in environmental news straight to your gram with striking stats and images regarding human, animal and mineral life. With an optimistic slant and plenty rays of hope thrown in, Ocean Generation brings an empowering message to your door. #bethechange.


@ecocult  Eco Cult

Alden Wicker curates this gorgeous compilation of images that tells of an international life lived in sustainable fashion. Alden’s eco-friendly life of travel tends to turn us green with envy. But we’re down with green. Especially when it’s inspired by this eco pushing writer.


@ethicalunicorn  Ethical Unicorn

#SustainableLiving & #SocialJustice’ is a tagline we’re very much into. Francesca Willow is a girl after our own hearts. Behind this pretty feed of soft and natural images, Willow packs a punch with provocative think pieces encouraging us to reappraise our day to day with an eye to human rights, zero waste and animal cruelty.


@lowimpactmovement  Low Impact Movement

Social media activist Immy Lucas (founder of @sustainably_vegan) brings the lessons learnt from her plant based, low waste, minimalist and ethical lifestyle to this beautiful account. Engaging with likeminded people, Immy is aiming to build a community that cares about each other and our impact on the planet. Can’t get enough.


@literless  Literless 

Celia’s living the minimalist eco dream. And she’s sharing it with us on this beauty of a profile. We love this sustainability warrior’s celebration of striving for zero waste ‘both imperfectly and joyfully’. Join her for a stream of waste reduction tricks and aesthetically delicious minimalism.


@surfersagainstsewage  Surefers Against Sewage

This account might just be where @unwrappedmarket_ began. Surfers Against Sewage is a grassroots British charity that ‘inspires, unites and empowers’ us all to get involved in conservation. These guys are campaigning to put this beautiful planet that we call home at the top of the pecking order. Thirsting for some news, facts, jokes, litter picks and ocean inspo… Go check them out!


With hundreds of thousands of profiles to choose from, whittling this selection down to ten was a positively Herculean task. Got any recommendations for us? Let us know on Instagram or email. We’re always happy to hear from you!

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